Suzuki SXForce Concept at SEMA

• Suzuki debuts sportbike-inspired SXForce based on all-new 2008 SX4 Sport

• SX4 WRC and Grand Vitara Dune appeal to off-road enthusiasts

• Five-door SX4 Crossover flaunts concept- and production-based accessory line
American Suzuki Motor Corp. showcases four spirited and dynamic vehicles at the 2007 Specialty Equipment Market Association (SEMA) trade show, including its never-before-seen, sportbike-inspired SXForce LIVE vehicle based on the all-new 2008 four-door SX4 Sport. A vehicle designed for four-wheel and two-wheel tuner enthusiasts, SXForce communicates Suzuki's "Way of Life" brand philosophy as a company that builds fun-to-operate vehicles, from its widely recognized and high-performance motorcycles to its exciting and versatile cars and SUVs.
To further demonstrate the company's bold and adventurous DNA, Suzuki displays its SX4 WRC car and rugged Grand Vitara Dune LIVE vehicle – two Suzuki machines designed for ultimate off-road performance. In addition, Suzuki offers aftermarket enthusiasts a sneak preview of a number of performance-based concept accessories — specifically developed for this year's show — and an array of style-enhancing Genuine Suzuki Accessories for its 2008 five-door SX4 Crossover.
"Suzuki always looks forward to SEMA because of its upbeat and somewhat irreverent energy," said Gene Brown, vice president of marketing and PR, American Suzuki Automotive Operations. "The overall enthusiasm for cars and for life that underlies the entire event meshes perfectly with our brand philosophy and parallels the passion infused into the concepts we have on display this year and the vehicles currently in our showrooms."
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