BMW CS Concept Officially Unveiled in Shanghai

Introducing the BMW Concept CS, Germany's leading manufacturer of premium automobiles is presenting the vision of a unique four-door car which combines the exclusivity of a genuine luxury Gran Turismo with the fascinating thrill of a high-performance sports car. This unique combination never seen before offers the perspective to enjoy sheer driving pleasure in a dimension quite unprecedented in the world of motoring. Indeed, the BMW Concept CS is a new definition of design culture. Concentrating on powerful, expressive design, materials of the highest quality, and quality of finish in perfection, this unique new model offers a completely new understanding of premium quality. And within its interior, the BMW Concept CS combines stylish luxury with the most uncompromising ambience full of class and value.
Through its design alone, the BMW Concept CS underlines the supreme skill and competence of the BMW brand in developing the most sporting and dynamic cars offering ample space for more than two occupants. The most spectacular rendition of this heritage at BMW is the BMW M5, which established a brand-new segment in the world of motoring more than two decades ago and is acknowledged to this day as the benchmark in high-performance saloon motoring.
Now the know-how BMW has acquired over the years and decades comes together with the worldwide fame of the company as a manufacturer of premium automobiles, the BMW Concept CS thus offering the best of both worlds.
BMW is using the skills and competence established over such a long time to combine the most fascinating highlights of sporting performance and sophisticated luxury in an unprecedented new concept. Hence, the BMW Concept CS impressively proves how the successful strategy of the sporting four-door may be carried over consistently into the luxury performance segment.
Exterior design: where qualities typical of BMW all come together.
More than any other saloon in the past, the BMW Concept CS bears out all the highlights of optimum performance through the design of its body alone. The low-slung, dynamically stretched silhouette, the long engine compartment lid and stylish lines and contours accentuating rear-wheel drive technology simply perfect for sports motoring, all set clear standards for supreme dynamics in a new dimension of out-standing vehicles. Through its supreme presence, stylish elegance, and challenging dynamism, the BMW Concept CS, in a nutshell, offers truly unique design language with highly individual aesthetic features never seen before.
Precisely this explains why all the elementary values of the BMW brand are concentrated in the BMW Concept CS, superior dynamics and sophisticated elegance all being borne out together through the authentic style and design of the car. Clearly, therefore, the BMW Concept CS is the pacemaker leading into a new category of values typical and characteristic of the BMW brand.
Design culture and dynamics of the highest standard.
Offering a synthesis of features unique to the BMW brand, the BMW Concept CS introduces new, tempting highlights in a particularly demanding segment of the market. This unique model combines the qualities of a luxury saloon and a high-performance sports car in one, raising this superiority to a new, unprecedented level. As a result, the BMW Concept CS adds an unparalleled touch of sporting dynamism to the conventional culture of a saloon, offering the driver and passengers the complete dynamic potential of such unique power on four full-sized single seats.
While the conventional saloon focuses primarily on driving comfort, the BMW Concept CS sends out a clear message of active, dynamic motoring. A message which reaches all the car's occupants, with the generous feeling of space in this four-door being supplemented by a sporting and low seating position enjoyed not only by the driver and front passenger, but also by the passengers at the rear on their own single seats. For this reason alone, the BMW Concept CS is, not least, the vision of a sports car for the ambitious driver offering the passengers the same experience of sporting performance and luxurious pleasure.
Individual style meets exclusive class.
The innovative, unique driving experience offered by the BMW Concept CS is appropriately reflected by all the car's interior features, the design of the interior and the various technical innovations interacting perfectly with one another. The ambience of the interior is indeed just as unique as the character and body design of this one-off sporting four-seater, offering all the occupants a brand-new experience of aesthetic style and design. And it almost goes without saying that within the car the occupants enjoy such unique exclusivity in particular style on four single seats.
The innovative design and finish of both the surfaces and controls is further accentuated by the use of top-quality materials and quality of finish enhanced to perfection. Unnecessary opulence is replaced by highly focused luxury, together with an exemplary standard of detail and elegance. The precision that has gone into the development and production of all components is obvious at very first sight, clearly expressing BMW's dedication to supreme performance in every respect.
Style and unique aesthetics of BMW.
Measuring 5.10 metres or 200.8 inches in length, the BMW Concept CS is dominated by dynamically flowing lines. From the BMW kidney grille standing out powerfully to the front, the eyes of the beholder move back along the low-slung and sleek engine compartment lid, subsequently meandering along the side-line and roof-line all the way to the deliberately short rear-end with its clear-cut air flow spoiler.
The dynamically stretched silhouette of the car proudly boasts a wide range of features typical of the character of a particularly sporting, avantgarde automobile. All of these features clearly bear testimony to excellent aerodynamics as well as a low centre of gravity helping to promote superior agility on the road. And at the same time the carefully modelled transitions between the body sections are a clear symbol of the car's nimble character and performance, despite its size.
Four doors with a unique, sporting and low body line.
The sporting, low-slung silhouette of the car is further accentuated by body height of just 1.36 metres or 53.5 inches. A further important feature is the gentle taper of the roof-line at the rear serving again to smoothly stretch the proportions of the entire car.
The re-interpreted contour line, as seen from the side, serves to emphasise the technical concept of rear-wheel drive so crucial to dynamic performance on the road. Subdividing the silhouette of the car into various sections, the contour line stretches from the beginning of the A-pillar in a gentle, rising movement all the way up above the front door, gradually petering out beneath the rear side window. Then the contour line starts again in the lower section of the rear door, first running parallel to the wheel cut-out in a powerful arch. From there the rear contour line is continued as a straight line also rising slightly up to the rear end of the car.
The roof-line likewise tapering out gently to the rear also provides a brand-new effect when looking at the car from the side, adding a touch never seen before on a saloon. The striking contour of the C-pillar, in turn, provides an additional visual highlight of attractive clarity, the transition of the C-pillar into the rear section of the car tapering out at a lower angle than the steeper rear window rising up from its base point. This creates a unique expression of classic notchback design highly individualised and varying according to your angle of vision. At the bottom, the C-pillar offers a new, enhanced interpretation of the reverse line sweeping to the front known by tradition as the "Hofmeister kick". And last but not least, a gentle and extremely attractive light-edge stands out above the side window precisely where the C-pillar merges into the roof-line.
Characteristic front-end design consistently enhanced.
The front-end design of the BMW Concept CS is a particularly striking example of the consistent enhancement of BMW's design language. Here the BMW kidney grille stands out as a powerful element typical of the BMW brand and naturally a famous icon of body design, giving the car its unique look and emphasising the flow of air into the engine. Indeed, the kidney grille is not only the central, but also the dominating element in the design of the entire front end.
Through its dimensions alone, as well as its position slightly inclined to the front, the kidney grille establishes a clear link to classic BMW sports cars. All further elements at the front end of the car are angled in the direction of travel and designed as a genuine sculpture around the kidney grille, with all directly adjacent surfaces being modelled in concave design.
Significant functional features add further meaning to this special look of the car, with the BMW kidney grille serving as the primary supply of air to the engine. The two recesses in the front side panels, in turn, help to cool the brakes on the car. And since a power unit befitting the dynamic character of such a sports saloon most probably requires an ample flow of cooling air, the need for an extra-large kidney grille is obvious at first sight. Applying the philosophy that "form follows function", the contours on the engine compartment typical of a BMW have developed into a genuine sign of distinction born out of technical needs and requirements. On the BMW Concept CS, the powerdome as a further highlight in design extends over the power unit as a particularly large, almost awe-inspiring design feature.
The engine compartment lid is supported at either side by headlight units merging flush into the design of the car and resting flat on the side panels, extending far back into the front wings. The slender space thus left over above the extra-large wheel arches underlies the agility and, accordingly, the athletic performance of the car.
Innovative headlight technology.
Within the dynamic, low-slung headlight units featured in the BMW Concept CS, particularly innovative technology serves to generate a powerful and consistent light beam: Innovative LED reverse-projection lights bundle their light on a reflection area from where the beam is conveyed smoothly, consistently and with utmost precision to the road ahead. This provides a particularly homogenous area of illumination without the slightest dazzling effect, since the oncoming motorist does not look directly at the projectors.
The short front overhang of the body creates yet another sign confirming the sporting concept of the car, showing the connoisseur clearly that the engine may be placed behind the front wheel suspension. Obviously, such arrangement of the engine serves once again to make the car particularly agile and dynamic on the road.
The extra-large wheel arches offer space for big 21-inch wheels - again exceptional proportions alluding clearly to an extremely high standard of steering precision and tracking stability. And the rear wheel arches are powerfully chiselled to perfection even more than the wheel arches at the front, with the car growing wider towards the rear end, again accentuating the transmission of power to the rear wheels so typical of BMW.
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