Bye-Bye Rover, hello Roewe : Chinese SAIC creates new brandname for it's Rover 25 & 75 based cars

After failing to acquire the "Rover" brandname from BMW in September by Ford (as it used it's option to buy the brandname when it bought Land Rover from BMW in 2000), Shanghai Automotive Industrial Corp -aka SAIC, created a new nameplate for the two Rover models (25 & 75) that it has intellectual property rights to build.



The Chinese company will name it's versions of the Rover 25 & 75, "Roewe" with the 75 being named 750E (Rong Wei in Chinese). The Rover 75 based 750E, pictures of whom you see here, will be officially unveiled at the Beijing Auto show, which runs from Nov 17 to 28. As for the company's logo, the resemblance with the original is obvious.
Most interesting though is the fact that SAIC has plans to export the 750E to Europe and the US in the near future. We'll have more on the Roewe 750E specs and export plans closer to the presentation date. Via: Autoblog.com





















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ROEWE 750E: SAIC reveals official pics of it's Rover 75 based sedan

Before some of you start screaming "COPY CAT", know that this Rover 75 based sedan is 100% legitimate. The owner of the newly established ROEWE car company is Shanghai Automotive Industrial Corp (SAIC) and it has bought the intellectual property rights to build Rover's 75 in 2005.

The 750E will be officially unveiled at the Beijing Auto show, which runs from Nov 17 to 28 and there are rumors that SAIC has plans to export the 750E to Europe and the US in the near future. Mmm, I wonder if ROEWE is pronounced "Rong Wei" in Chinese... Via: Jalopnik



























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Roewe W2: Shanghai concept previews Roewe’s forthcoming compact sedan

Roewe, or in other words Rover’s Chinese spouse presented a brand new concept at this year’s Shanghai Show, the W2 sedan which was penned by former MG Rover designers and SAIC's own team. Even though it’s more than obvious that the design team took a peek or two in the Toyota/Lexus range, you’ve have to admit that the W2 actually looks quite good and has nothing to do with most of the dull-looking, mixed-grilled creations you usually see from Chinese car makers. -Continued: Click “Read More…” below According to SAIC owned Roewe, the Ford Focus Sedan sized W2 will go into production towards the end of the year with international sales staring in 2008. The W2 will be Roewe’s second model after the launch of the Rover 75 derived, 750E.




























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Roewe SUV: Chinese Rover Going Offroad?

While Rover might have never managed to create an SUV of its own, its Chinese offspring, the SAIC owned Roewe that has the rights to manufacture the former Rover 25 and 75 models, is looking into creating one. We’re not sure whether these photos featuring a slightly redesigned version of the SsangYong Kyron SUV are real or simply the work of some photoshop artist, but from what we’ve heard, Roewe will introduce its first SUV model sometime in 2008. -More pics after the jump








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2009 Roewe 550: It’s Not a VW Passat – Seriously...

Chinese carmaker Roewe who acquired the rights to build MG-Rover cars from the dismantled British automaker in 2005, is getting ready to introduce its second sedan model after the Rover 75 derived 750E at the Beijing Auto Show this April. The Roewe 550 is the production model of the impressive –for Chinese standards that is- W2 concept car that made its debut at last year’s Shanghai Auto Show.
Sadly, Roewe’s design team decided to make a few changes to the W2’s styling and in particular, they totally redesigned the front end which now looks like a VW Passat that obtained braces. Why? –More pictures after the jump













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2009 Roewe 550: MG Rover’s Successor Unveils New Sedan

A while ago we showed the first images of Roewe’s new compact sedan called 550. Today, the Chinese automaker, which acquired the rights to build MG-Rover cars from the Brits in 2005, released a whole bunch of pictures of the 550. Despite the fact that 550’s exterior design has been inspired from a variety of cars including the VW Passat and the Lexus IS, we must admit that its styling is more than decent.
Same goes for the sedan’s interior even though from what we know, Roewe did not acquire the rights from BMW to imitate its dashboard design… Still, we think you’ll agree with us when we say that the 550’s cabin looks a whole much better than many Japanese, Korean and American cars. The 550 will be available in China later on this year equipped with a 1.8-liter turbocharged engine while exports are expected to begin towards the end of 2008. –Click through for more images



















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Roewe N1: Rover's Chinese Heir to Present new Concept Study at Shanghai Show

Chinese state-owned SAIC Motors that bought the rights to the Rover 25 and 75 models in late 2004, will introduce a new concept study under the Roewe brand called N1 at this month's 2009 Shanghai Auto Show. Aside from a teaser sketch that was published on its official website, the Chinese automaker has not released any details on the N1 Concept. Currently, Roewe's portfolio consists of the Rover 75 based 750 and the designed and engineered in Britain 550 compact sedan that made its premiere at last year's Beijing Auto Show.




















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Roewe N1 Concept Sketches Surface on the Net

SAIC's renamed Rover division, Roewe, plans to unveil a new near-to-production concept car codenamed N1 at the 2009 Shanghai Auto Show that runs from April 20 to 28. While Roewe is being quite secretive about its new concept study, two official renderings of the subcompact sedan found their way into the net outlining the vehicle's sleek exterior styling. Speculation has it that the N1 is based on the underpinnings of the Chinese firm's 550 compact sedan which you can check out here.
Via: Worldcarfans




























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