Oldsmobile Cars Photos

Oldsmobile has a long, proud history, dating back almost one hundred years. Performance and technical innovation have been company hallmarks for much of that time. Oldsmobile had General Motors' first production automatic transmission in 1938. The Rocket V8, introduced in 1949, was one of the earliest modern mass-produced overhead-valve V8 engines and did much to establish a performance image for the marque. The 442 muscle car of the late 1960s is much sought after by collectors, and the Toronado sports coupe of that same period was the first high-powered front-wheel drive car with an automatic transmission. Despite this heritage, the company's image and mission got more than a little diffuse in the 1980s. Major changes occurred when John Rock took the helm in 1992. Under Mr. Rock's leadership, Oldsmobile has rebounded. It has developed the comprehensive "Centennial Plan", covering all aspects of automotive planning, manufacture, training and sales. The goal of the plan is to develop new models that are international in focus, distinctive from other GM divisions, incorporate the latest technology and, most importantly, appeal to people who now buy medium and high-priced imported cars. The Aurora luxury sedan is the first fruit of the Centennial Plan.

The Aurora is the car that will take Oldsmobile into the 21st century. It is a sporting luxury sedan that utilizes state-of-the-art technology and futuristic styling t