2010 Audi A4, A5 and Q5 priced, A5 2.0T starting at $36,000*

When Audi announced it would begin offering the A5 with its turbocharged 2.0-liter inline-four for the 2010 model year, we expected the manual-equipped entry-level model to be priced significantly lower than the current 3.2-liter, stick-shifted A5. Thankfully, Audi didn't disappoint. For $36,000* you'll be able to get behind the wheel of the A5 2.0T Quattro Coupe with a manual transmission in Premium trim, with the Premium Plus model commanding $39,500 and the Prestige variant priced at $44,300. Tack on an additional $1,200 onto each model's MSRP if you opt for the Tiptronic automatic gearbox.

Depending on the trim, the 2010 Audi A4 2.0T is priced slightly higher, lower or the same as their corresponding 2009 models, although all new A4s include LED tail-lamps on Premium Plus and Prestige models. The 2010 Q5 3.2 FSI starts at $37,350* and can be had with all-new 20-inch five-spoke wheels, a choice of Fine Grain Ash or Natural Brown interior inlays and a new Luxury Package for the Prestige model that includes leather door armrests and IP, along with ventilated front seats swathed in Milano leather.

Although Audi hasn't priced the 2010 Audi S4, it has released an on-sale date for its 333-hp sedan: August. Expect pricing to follow in the coming weeks.

PRESS RELEASE

Audi releases 2010 MY prices for A4, A5, Q5

• Early release of prices required as vehicles arrive to meet strong demand
• Audi A5 coupe adds efficient and powerful 2.0 TFSI powertrain with both manual and Tiptronic transmissions together with standard quattro AWD drivetrain
• Audi Q5 adds interior luxury appointments and simplifies tire pressure monitoring system
• Comprehensive A4, A5, and Q5 model year changes enhance product offerings
HERNDON, Va., Jul 17, 2009 - Audi today released pricing for the 2010 model-year Audi A4 sedan, Audi A5 coupe and Audi Q5 crossover vehicle, which are headed to authorized Audi dealerships to meet strong consumer demand.

Audi moved sales of the 2010 models ahead a few weeks following a successful sell-down of the previous model-year inventory. Sales of the 2009 Audi A5, for example, finished June 168% ahead of the sales pace set a year earlier. Demand for the all-new Audi Q5 has been exceptionally strong since its February introduction to consumers with sales hitting 5,701 so far this year.

Each of these models in the heart of the Audi lineup receives upgrades for the 2010 model year. A4 and A5 now feature LED tail lights in Premium Plus and Prestige lines, A5 gets the same fuel efficient 2.0 TFSI direct-injection engine offered in the A4, and Q5 Prestige offers an optional Luxury Package.

"Despite the economic headwinds that have affected all premium automotive brands this year, we see no signs of interest lagging in these three models," said Johan de Nysschen, President, Audi of America. "That's good news heading into the 2010 model year for our market share in the U.S., which has been hitting record levels. That's good news for our dealers, who are enjoying the enthusiasm the Audi brand is generating. We need to release these new models early because of our proactive management of unsold inventories and because Audi continues to bring new models to the freshest lineup in the luxury sector. Both trends will continue in the months ahead."

Audi expects to release 2010 pricing and model year changes for the remainder of its lineup within the next few weeks.

A4 sedan model year 2010 Pricing and Model Changes
(excluding $825 Destination Charge)

A4 2.0T FWD Sedan (Multitronic) Premium $31,450
A4 2.0T FWD Sedan (Multitronic) Premium Plus $35,000

A4 2.0T quattro Sedan (Manual) Premium $32,350
A4 2.0T quattro Sedan (Manual) Premium Plus $35,850
A4 2.0T quattro Sedan (Manual) Prestige $41,050

A4 2.0T quattro Sedan (Tiptronic) Premium $33,550
A4 2.0T quattro Sedan (Tiptronic) Premium Plus $37,050
A4 2.0T quattro Sedan (Tiptronic) Prestige $42,250

• Navigation models now equipped with 3rd Generation MMI with SIRIUS traffic
• LED tail lights on Premium Plus and Prestige models
• S4 launches with 3.0 TFSI supercharged V6 with 333 hp / 325 lb-ft – August 09 launch
• S4 launches a new 7-speed S tronic (dual-clutch) automatic transmission (manual also available)
• Bluetooth and Homelink now packaged together as option on Premium model
• Premium Plus no longer includes autodimming mirrors/compass and memory function
• Premium Plus now includes Concert 1CD radio instead of Symphony 6CD radio
• Bang & Olufsen premium audio system now available as option on Premium Plus
• Prestige now includes Navigation (3G MMI) and Voice Control
• S line wheel changes to 7 double spoke (formerly 5 tri-spoke). 5 tri-spoke now on S4 only

A5 coupe model year 2010 Pricing and Model Changes
(excluding $825 Destination Charge)

A5 2.0T quattro Coupe (Manual) Premium $36,000
A5 2.0T quattro Coupe (Manual) Premium Plus $39,500
A5 2.0T quattro Coupe (Manual) Prestige $44,300

A5 2.0T quattro Coupe (Tiptronic) Premium $37,200
A5 2.0T quattro Coupe (Tiptronic) Premium Plus $40,700
A5 2.0T quattro Coupe (Tiptronic) Prestige $45,500

• 2.0 TFSI engine introduced with quattro AWD in manual and Tiptronic transmissions
• 3.2 manual transmission discontinued
• A5 coupe moves to Premium-Premium Plus-Prestige line structure
• 2.0T Premium now offers a lower A5 price point in the market, with a base MY2010 A5 2.0T manual model priced $4,700 lower than the previous MY2009 A5 3.2 manual
• Navigation models now get 3rd Generation MMI with SIRIUS traffic
• LED tail lights on Premium Plus and Prestige models
• New wheel design for A5 2.0T Premium
• New optional wheel available for S5: 5 tri-spoke design

Q5 3.2 FSI model year 2010 Pricing and Model Changes
(excluding $825 Destination Charge)

Q5 quattro (Tiptronic) Premium $37,350
Q5 quattro (Tiptronic) Premium Plus $41,400
Q5 quattro (Tiptronic) Prestige $48,850

• New Fine Grain Ash, Natural Brown decorative inlays (exposed grain, matte finish)
• New 20 inch five-segment spoke S line wheel (replaces five-double spoke wheel)
• Audi side assist now standard on Prestige model
• New Luxury Package for Prestige model -includes leather door armrests and instrument panel top, and ventilated front seats in Milano leather
• Bang & Olufsen Sound System now available as a stand alone option on Premium Plus model
• Dakar Beige removed from exterior color program (still available via Audi exclusive)
• Chrome trim outline on four-spoke multifunction steering wheel (standard)
• Indirect tire pressure monitoring system (uses ABS wheel speed sensors instead of wheel-mounted units to detect air loss.
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